Aethergreen Executive Dashboard

Shopify orders, Meta ads, GA4 traffic — built
Compare to:
Net revenue
Orders
Washers sold (automatic)
AOV
Marketing summary (Meta)
Total spend
Attributed revenue
ROAS (attributed / blended)
CPC (Meta)
Site conversion (GA4)
Operational contribution
Per day this window
vs breakeven (period-adjusted)
Cumulative surplus / deficit
Gross profit
Ad spend

Daily net revenue

Top products by revenue (last 90 days)

ProductUnitsRevenue
Sorted: washers first, then combo accessories (filter bag spacers, rinse stations, paddles), then other.

Weekly operational contribution

Bars: contribution = gross profit − ad spend summed per period. Gross profit uses per-SKU COGS (Auto Washer v2 $500, Combo Set $687, Rinse Station $90, Filter Bag Set $97, Manual Washer $100, accessories per UNIT_COGS) and subtracts 3% + $0.29/order payment processing. Weekly buckets (Mon-Sun) up to 90 days; monthly for the 365-day view. Dashed line: breakeven using actual monthly QuickBooks opex for historical months and the $21k/month post-personnel-cut baseline for May 2026 onward. Partial periods render at lower opacity.

Cumulative profitability

Solid: cumulative actual contribution. Dashed: cumulative breakeven target using actual monthly opex (slope steepens in expensive months, flattens after April 15, 2026 cut). Gap above = surplus, below = deficit.

Monthly view: ad spend vs operational contribution (trailing 24 months; current month is partial)

Grouped bars per month: Meta ad spend (gold) and operational contribution (green if positive, red if negative). Dashed line: actual monthly fixed opex from QuickBooks (May 2025 - Apr 2026) and the $21k/month forward baseline for May 2026 onward. When the green bar clears the dashed line, the month was operationally profitable.

Meta ad spend & clicks

Top Meta campaigns

CampaignSpendClicks Purch.Attr. rev

GA4 sessions & transactions

Channel mix (sessions, last 90 days)

Cross-functional KPIs

MetricCurrentCompare Δ
Compare column reflects the toggle above (prior period or year over year). YoY shows "—" where prior data didn't exist (e.g. Meta ads only began running in January 2026).