Aether Green Executive Dashboard

Sorted: washers first, then combo accessories (filter bag spacers, rinse stations, paddles), then other.

Bars: contribution = gross profit − ad spend summed per period. Gross profit uses per-SKU COGS (Auto Washer v2 $500, Combo Set $687, Rinse Station $90, Filter Bag Set $97, Manual Washer $100, accessories per UNIT_COGS) and subtracts 3% + $0.29/order payment processing. Weekly buckets (Mon-Sun) up to 90 days; monthly for the 365-day view. Dashed line: breakeven using actual monthly QuickBooks opex for historical months and the $21k/month post-personnel-cut baseline for May 2026 onward. Partial periods render at lower opacity.

Solid: cumulative actual contribution. Dashed: cumulative breakeven target using actual monthly opex (slope steepens in expensive months, flattens after April 15, 2026 cut). Gap above = surplus, below = deficit.

Grouped bars per month: Meta ad spend (gold) and operational contribution (green if positive, red if negative). Dashed line: actual monthly fixed opex from QuickBooks (May 2025 - Apr 2026) and the $21k/month forward baseline for May 2026 onward. When the green bar clears the dashed line, the month was operationally profitable.

Fixed operating overhead per month from QuickBooks P&L, excluding COGS, Officers' Salaries / Management Fee, Advertising & Marketing, and payment processing. Solid bars: actual posted opex. Hatched/lighter bars: forecast at the $21k/month forward baseline (post April 2026 personnel cuts). This is the cost base each month's gross profit must clear to be operationally profitable.

Compare column reflects the toggle above (prior period or year over year). YoY shows "—" where prior data didn't exist (e.g. Meta ads only began running in January 2026).